DIY tone of voice

Want to do things yourself?

You know your tone of voice needs work but you can’t afford to hire a consultant. Or maybe you work in marketing and want to run a tone of voice project for your brand, or are a freelancer who wants to learn how to work with tone of voice.

This package is for you if you’re short on cash or want to run things yourself.

I’m currently trialling the package so for a limited time only, you can get your hands on all this for £500.

What’s included?

Inside, is everything you need to run your own tone of voice project. With this DIY kit, you’ll define your brand’s tone of voice and create a guideline document that’ll make sure your comms are consistent. It works for tone of voice from scratch as well as refreshes.

You’ll get:

  • A walkthrough guide to every step of the project.

  • Questionnaires to fill out to get you thinking about your brand’s authentic voice.

  • A framework for a voice-finding workshop, including creative exercises and strong tone of voice examples.

  • Guidance on how to take all the information you’ve gathered and turn it into a unique, non-warm-and-friendly voice.

  • A template for a tone of voice guideline document with instructions on how to write it in a way that’ll make anyone who reads it get your voice.

  • Guidance on which hero pieces of content to update first.

  • An hour with me at any time in the process to coach you, go through any questions or work through any issues.

This is for you if…

  • You’re strapped for cash.

  • You want to learn how to run brand voice projects at work.

  • You’re a freelancer and want to run brand voice projects for your clients.