Find your brand’s tone of voice

You need a tone of voice you can be proud of, one your customers recognise amongst the noise, and one that makes them feel part of something.

Ultimately, your comms are there to make your customers fall in love with your brand and keep them buying from you — they won’t if your voice is bland and samey.

What will we do?

I’ll work with you to develop an authentic, punchy, unique, and engaging tone of voice for your brand. This usually involves a couple of meetings or workshops, lots of questions from me, and some input from your team/founders/whoever knows your brand the best.

Once I’ve learned everything I need about the business, I’ll present you with a summary tone of voice. We’ll talk it through together and I’ll make any changes you need until you’re happy the voice properly represents your brand.

This is for you if…

• You’re starting a new business.

• Your company is going through a rebrand.

• Your current comms don’t have much personality or reflect your brand.

• Lots of people write for you and it’s not consistent.

• You’re growing your marketing team and need to keep writing on-brand.

• You use AI to write content and it keeps sounding too much like AI.

I usually work with founders, marketing or branding folks, or writers in the team.

If you’re not sure what your brand’s voice is, know what you want it to be but haven’t written it down, or are going through a rebrand, this is for you.

You could even already have a tone of voice but it uses words like “warm, friendly, and upbeat,” which don’t properly describe your brand’s personality.

You might have loads to shout about but you’re not sure where to get started or how to do it. You may be starting to hire marketers and writers, or work with freelancers, and need to communicate your brand’s personality to them. You might even have a big team of people writing for you and need to keep it consistent.

Not sure if your tone of voice is the problem?

If something’s not quite right with your voice or communications but you can’t put your finger on what it is, let me help.

I’ll run a little tone of voice audit to check what you have and see if any bits need updating, tweaking or improving. I can also take a look at your content strategy and advise accordingly.