Get your tone of voice out there
Once you’ve got a brand tone of voice that ticks all your boxes, it’s time to introduce it to the world. There are two things you need to make sure your customers consistently hear your voice:
Your copy across all your different channels to scream personality and fit your voice.
Everyone who writes for your business to get why tone of voice is important, understand your brand voice, and feel confident writing in it.
What will we do?
Roll your tone of voice out
Let’s get your hero content sounding like your brand.
I can rewrite things like your mission, brand story, values, etc., plus tweak the copy on your website, in your social bios, and anywhere else you need. We can come up with new, on-brand taglines to use and I can even get you started with blog posts, packaging copy, or anything else you need.
Embed your tone of voice in the team
The best way to get your comms consistently hitting the right tone is to have a cracking set of voice guidelines, explaining exactly how to write in your voice for anyone who writes for the brand. That way, you’ve got something to pass round the team and give to any new folks or freelancers you work with.
A good tone of voice guideline document = a cheat sheet so writers can nail your brand voice. I’ve used hundreds of documents (both good and bad) and written lots (all good, or so I’ve been told), so I’ll make sure yours gets the message across.
This is for you if…
Your company is going through a rebrand.
Lots of people write for you and it’s not consistent.
You’ve got a tone of voice you’re happy with, but no one manages to capture it in their writing.
You’re growing your marketing team and need to keep writing on-brand.
You work with freelance writers.
You use AI to write content and it keeps sounding too much like AI.
What will the result be?
Consistent, persuasive comms that ooze with personality and make your customers fall in love.
A team that understands WHY tone of voice is so important and is able to write consistently in yours.
Who’s it for?
I usually work with founders, marketing or branding folks, or writers in the team.
If you’ve worked with an agency to work out your brand story and voice, but aren’t sure how to communicate it, are going through a rebrand, or feel like you can’t get your comms to sound right, this is for you. You may be starting to hire marketers and writers, or work with freelancers, and need to communicate your brand’s personality to them. You might even have a big team of people writing for you and need to keep it consistent.
How much is it?
Creating a tone of voice guideline document starts at £1000.
Bringing me in to write or refresh content varies depending on the scope of the project. To give you an idea:
Web page from scratch: starts at £300
Web page refresh: starts at £200
800-word blog post from scratch: starts at £300
Hero content rewrite package (mission, values, etc.): starts at £500
I can also put together a package if you’d like to combine creating a tone of voice and drawing up guidelines.
Contact me for more info or to have a chat about your project and I can give you a quote.