Liquid death

The Liquid Death brand is SO COOL. And tone of voice is a huge part of it.

The team have gone for something that couldn’t stand out more in a world of bland, neutral water companies. And they’ve gone in hard.

With phrases like “Murder your Thirst” and product names including “Severed Lime,” Liquid Death are putting on a masterclass in how to make your voice consistent and recognisable.

Browse around their website to see it in action and experience that feeling of “I wish I’d thought of that.”

I don't know what their tone of voice document is like, but I bet it’s just as punchy and full of personality as their marketing.