Monzo

Monzo’s tone of voice guidelines are brilliant 👌

What I like about them:

• Their voice is unique (especially for the sector they work in).

• The doc starts by explaining what tone of voice is and why it’s so important (establishing why readers should care).

• The guidelines are broken down into a summary followed by an in-depth look at each principle (this is great for non-writers who still need to be aware of the tone).

• The explanations of how to make each part of the voice happen are easy to follow and put into action.

• There are examples of what good looks like and what not to do.