Say ta-ta to bland comms and enter your brand’s true voice era

Create content that’ll make your customers fall in love with your brand

Do you want potential customers to recognise your brand from your communications?

Do you want everything you write to sound consistent?

Do you need help getting your team on board?

Have you recently refreshed your brand’s visuals and feel like its voice doesn’t quite match?

Do you want your brand voice to be more exciting than “warm and friendly”?

What is brand voice?

Brand voice. Tone of voice. Brand identity. Brand articulation. It’s got lots of names but it means the same thing:

How your brand’s personality comes across in written communications.

Every person has a voice. So does every brand. Let’s find yours.

I need a new brand voice or to refresh an existing one

I don’t know how to use or get people to use our tone of voice

I want to learn how to create a brand voice from scratch

Hi, I’m Charlotte.

I help my clients find their voices and tell their stories in ways that grab customers' attention and make them fall in love 💚

I’ve been writing for most of my life, doing so professionally for about 10 years. Somewhere during my career, I fell in love with brand voice work.

Creating a unique voice for your brand shouldn’t be scary or difficult. I’m here to take the stress out of tone of voice projects and help you throw samey, boring comms in the bin.

I’ve worked with some fab brands in the food and drink, mental health, finance, and lifestyle world.

Let’s work together to make your brand voice dreams come true. No “warm and friendly” in sight.

  • "I never understood why you'd use a content professional until I worked with Charlotte. Tone of voice, brand strategy, writing and levelling up our whole team's words – she's been an extraordinary asset for us and I'm so grateful to get to work with her."

    — James, Founder of neurobetter

  • "Working with Charlotte on developing tone of voice has been a fantastic experience. She really gives her all to everything she sets out to deliver and is a pleasure to work with."

    — Avital, Founder of HighPitched

  • "I've had the pleasure of working with Charlotte on a number of projects. She created our tone of voice guidelines which supported all external-facing team members and created some of the most compelling copy I've ever marketed."

    — Toni, Marketing Manager at Pembroke

  • “Right from day one, Charlotte was a dream to work with. Professional, timely, and flexible. She was happy to work closely with me to build on our current brand documents and carefully considered each and every aspect of our mission and purpose along the way. I couldn’t recommend Charlotte highly enough!"

    — Joe, Co-Founder of One Planet Pizza

Content writing

I also write content for brands that have got their voices sorted. If you need a thought-provoking blog, click-grabbing social post, snappy tagline for your packaging, or some other piece of writing, I’d love to help make it happen.